Documentation

Tutorials, resources and glossary.

Shopify

Integration

Integration with FutureMargin Shopify app is seamless and only takes a couple of minutes. FutureMargin needs to integrate with your Shopify shop (to access sale date) and with your Google Analytics account (to access visitor data).

Install Shopify app

Installing FutureMargin Shopify app is easy. Just login to priceoptimizer.com dashboard, go to Settings page and click Install Shopify app.


Authorize Google Analytics

After you authorize Shopify FutureMargin app, you can authorize Google Analytics FutureMargin app. Simply go to Settings page and click Authorize Google Analytics. Please make sure that you are logged in the correct Google Analytics account for your Shopify shop web property.

After FutureMargin Google Analytics app is authorized, select and save the View ID for your Shopify e-shop property.

Editing cost of goods

Shopify does not natively support entering cost of goods for products in the Shopify platform. Since many features of FutureMargin require cost of goods for sales, these can be edited in FutureMargin dashboard in the Manage cost page.

Cost of goods (cogs) can be uploaded for products in a simple text file, where cost of goods is provided for each product variant.

Steps

Uploading cost of goods can be done in three steps.

  • Download a product/cost of goods file - This file is exported from FutureMargin and contains all product variants with their corresponding cost of goods value (default cost of goods value is zero if no import was done yet)
  • Edit cost of goods file - Edit actual cost of goods value for all product variants in the file from the previous step
  • Update - Upload the updated cost of goods file to FutureMargin

After you import costs of goods for your product variants, you can also view the uploaded costs of goods in the table in the Manage cost page.

Setting new cost of goods for historical data

Imported cost of goods are used in FutureMargin statistics from the moment they are imported. However, the historical sales might still be associated with zero cost of goods.

If you wish to set your uploaded cost of goods for historical data as well, you can perform this action in the Overwrite cost of historical sales section by clicking on the Update button.


API

Integration

Available in Enterprise edition. Please contact us to obtain the full API specs and access.

With our secure API, you can integrate any custom e-shop platform with FutureMargin. API is used to sync daily sale and visitor data, and to automatically fetch latest price recommendations for any product.


Usage

The API is easy to use and you can use it to augment and improve your standard pricing based on statistics. You can fetch the optimal price for a product maximizing your selected metric, and based on the recommendation you can tweak your usual price.

FutureMargin learns from data to move the price based on historical conversions, and you can automate this process for your product collections. You can fetch optimized price recommendations for thousands of products daily.


Custom models

You can chose between various optimization strategies.

  • optimize profit - You want to maximize profit when selling
  • optimize profit while still keeping sales - You want to maximize profit, while not losing sales

We can also provide custom reports and setup specific pricing strategy implementation, evaluation and benchmarking. Please get in touch with us to learn more.


Analytics

Single product optimization

Single product pricing analytics are available in the Profit analytics page in FutureMargin dashboard.

Price performance for a product is displayed after entering a time range and cost of goods. You can compare different result metrics:

  • Profit per visit - profit computed using your entered cost of goods and number of visitors for given price
  • Revenue per visit - total revenue per visitor counting sales with given price
  • Sales per visit - computed using total number of sales and number of visitors for given price

Price point with best (highest) metric conversion value is marked as Best price for optimizing *metric*.


You can also view statistical significance of your product date range results. Statistical significance measures the chance that obtained conversions are not due to luck or other factors.


Collection price optimization


Time analytics

After selecting a collection or a single product, you can select two date range periods and compare conversion performance in these two time periods. You can test different pricing strategies and compare the results of a strategy for sale performance.


Comparative analytics

After selecting two collections or products and a date range for a comparison you can compare conversion performance of chosen collections. For a selected time period, you can analyze and compare conversion performance of various product collections.

For example, you can examine your seasonal pricing strategies for two product collections and see the impact of pricing on the total margins (normalized per visit).


Miscellaneous

Editing collections

You can manage your product collections the Collections page in FutureMargin dashboard.

You can:

  • Create collection - by uploading a text file containing a public product id on each line
  • Delete collection - delete existing collection

Collection can be created by uploading a text file with public product id's (one per line).

For Shopify shops, text file should contain product variant id's.


Glossary


Definition of terms
Best price for optimizing *metric* Price with highest conversion for a given metric (profit, revenue or total sales).
Conversion Number of sales (or total profit or revenue) divided by number of relevant visitors.
Cost of goods Unit product cost.
Margin Result of subtracting cost of goods from the selling price. Margin can be expressed simply as a monetary value or as % of the selling price.
Markup What you're left with after subtracting cost of goods from the selling price, expressed as a % of the cost of goods price.
Profit per visit Profit computed using your entered cost of goods and number of visitors for given price. Also known as profit conversion.
Revenue per visit Total revenue per visitor counting sales with given price. Also known as revenue conversion.
Sales per visit Computed using total number of sales and number of visitors for given price. Also known as sale conversion.
Statistical confidence Measures how confidently we can believe, that observed conversions are not due to luck, as opposed to being caused by the controlled parameter. Technically, statistical confidence is 100*(1-p value).